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At The Beginning:
Afromedia PLC which came into being and became autonomous on the 28th day of October 1959 is Nigeria’s leading supplier of Out-of-Home media services to the advertising industry. Originally Afromedia was a small service arm of West Africa Publicity (WAP), the latter itself was incorporated in 1928 as part of the parent United Africa Company Limited (UACL).
However, in 1959, and to meet the requirements of international convention which did not permit a single organisation to run both agency services and media contracting services, two companies were formed by the parent UAC conglomerate. The companies were namely: Afromedia Nigeria Limited to handle outdoor services, and Lintas Limited to handle agency work. Both were run as two independent members of the UACL Group.
Birth of Afromedia:
The company was formed with a partnership of UAC International, Mills and Allen International and British Franco Electric Company.
UAC International, a multi-national conglomerate owned controlling shares. Mills and Allen was the largest outdoor advertising company in the United Kingdom, while British Franco Electric Company was the largest UK manufacturer of illuminated and road traffic signs.
Change of Ownership & Corporate Status:
As a result of the Enterprise Promotions Decree of 1972, which reserved among others Public Relations and Advertising exclusively for Nigerians, Afromedia Nigeria Limited was acquired by its Nigerian managers whol maintained links with the previous specialised partners. On July 2nd, the Afromedia Nigeria Limited received approval of the Corporate Affairs Commission, and it became AFROMEDIA PLC.
A... I...Managing Director
P... N...Vice Chairman
S... S...Finance Director